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You can make more money with e-mail campaigns.
FORBES: When E-Mail Marketing Works And When It Doesn't
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Once Apple and Amazon have taken their cut, publishers are likely to make less money on e-books under this new arrangement than under the wholesale one a price they seem willing to pay in order to limit Amazon's influence and bolster print sales.
ECONOMIST: The future of publishing: E-publish or perish | The
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First, publishers make more money on hardcover sales than e-book sales, thanks to the inconvenient and widely unknown fact that digital books don't cost much less to produce than physical ones.
ENGADGET: Editorial: Bring on the digital overthrow of publishing
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Facebook needs to make money, specifically in the aforementioned e-commerce area, and has also had much difficulty going mobile.
FORBES: Early Clues A Facebook, Apple Partnership Is Brewing
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They - just like Mr. Weller said, they're really getting into a lot of different types of loans to make the cost of money, i.e. interest rate, more favorable for them on the entering into the market.
NPR: Is Housing Market Squeezing Out the Middle Class?
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Historically, people have done many things to avoid taxes including move, barter, hide income, defer investment and take less risk, i.e. they decide not to try to make money.
FORBES: Keynes Would Not Raise Taxes Today
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Simple things like adding the ability to take screenshots or video, to modding tools or all the way up to getting seriously involved in E-sports are all ways that companies can make money by keeping fans involved.
FORBES: The Key to Building Massively Successful Games: Keep Talking to the Player
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The cost of e-reading devices keeps dropping, and it's likely that in the next year or two companies like Amazon may be giving away basic e-readers for free (on the principle that you can make more money selling "blades" than "razors").
CNN: E-books spur reading among Americans, survey shows
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E-commerce would certainly be one area where Facebook could make a giant amount of money as a middleman, but it would have to go up against the established megaplayer Amazon.com to start to make serious money.
FORBES: Facebook has a Billion Users and a Revenue Question
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This means that you should always be trying to make good use of your time, and when you have an excess of another resource (e.g. money), you should seek to trade it for time.
FORBES: 1) Consider time your most precious resource.