Before you make any connection at all, you have to be thoroughly versed in exactly what you want to say.

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When he plotted these as a graph, he found that it usually took many links (the record was 37, in a 500-pupil school) to get from one individual to another via an intervening chain of romantic entanglements if, indeed, it were possible to make a connection at all.

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"Then there is the connection to HS2 at Toton and to make Derby attractive we are going to need a good connection to the city, " he said.

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Thus it behooves every entrepreneur to learn how to craft stories from their personal experience and the world at large that make an emotional connection, as well as tie in the facts.

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"I certainly believe these poisons make people sick, but I can't make that connection, " says David Straus, a researcher at Texas Tech University's medical school whose testimony has helped plaintiffs win three mold lawsuits.

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The skilful Moroccan drove in a fierce cross which had Motherwell all at sea but Stavrum could not make the vital connection.

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We also need to look at how we spend out time and make conscious choices giving interpersonal connection a higher priority on the list of options.

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Ben Wood, senior analyst at the technology consultancy Gartner Group, says the mobile phone operators have a real opportunity to make their connection with the customer count.

BBC: Graphic