But there is a lot of money to be made if the firm can make its brand as trusted on Main Street as on Wall Street.

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But maintaining its image for authenticity as boxing's main brand will be tough without getting big-name fighters back into your camp.

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But the main point here seems to be to continue establishing the brand as a fun alternative to Apple (which, notably, didn't buy Super Bowl TV time).

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Attilio Capuano, the company's Asia and Pacific director, says opening stores in India's main cities is part of as strategy to strengthen its brand in the country.

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Rival computer companies soon noticed that one of their main hardware suppliers was now competing against them as the Eee brand took off.

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Russell Brand voices the main character, a rabbit who would rather play the drums than do his time as the Easter Bunny.

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Its main asset is something that no digital brand can compete with: huge retail space on a national scale, as well as the guts to envision a future that is barely clear and believe in it.

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The two main elements had been the growth of discount stores such as Matalan and Peacocks, and also the growth of brand shops such as Gap and Next, which targeted specific parts of the market.

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