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Through the magic of social media and a legion of true believers, it reached a Lady Gaga-esque 52 million people in the first four days.
FORBES: Invisible Children's Real Achievement: There May Never Be Another Rwanda.
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Also in the race is Chip Saltsman, the former campaign manager for Mike Huckabee who has struggled to gain traction since he sent party members a Christmas CD with a parody song called "Barack the Magic Negro, " a move that drew considerable media attention.
CNN: RNC race still wide open as members meet in Washington
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To get the word out, the Kaiser Family Foundation will launch an ambitious national media campaign that will include taped public service announcements by Magic Johnson, a one-time star of the Los Angeles Lakers turned inner-city entrepreneur, and Rebecca Lobo, one of the most high-profile players in the Women's National Basketball Association (WNBA).
CNN: Lauds efforts in California; offers aid to Navajos
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Magic seems to happen when things go viral, when customers use social media to talk products up to each other.
FORBES: An Expose on the Secrets of Guy Kawasaki's Success
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Neil Smith, General Manager, Media Services, AOL, told me the ISP has leveraged the Network Magic platform to help reduce AOL's enormous call volume.
ENGADGET: The Family is the Network: Pure Networks' Network Magic wants to make things simple
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For morally flexible media consumers, ripping DVDs isn't new: Downloadable programs like Magic DVD Rip Studio and Easy DVD Ripper have long offered the same function.
FORBES: Digital Media
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For personal use, the Mimo Magic Touch can act as a great peripheral monitor for social networking, iTunes and media players, chat windows, online auctions, stock tracking tools, fantasy sports dashboards, and more.
ENGADGET: Mimo Magic Touch adds 10 inches of capacitive touchscreen to your PC using only USB