The Department of Environment has selected five programmes during which to run the campaign from October to December including The X Factor final and I'm a Celebrity final.
But in terms of how that decision is going to get made or whether it's getting made or what's going to factor into that decision, I'm not able to shed any light on that for you.
"Right now and I'm not just saying this we are thrilled with the numbers, " that X Factor is delivering, says Mike Darnell, Fox's president of alternative entertainment.