Jim Lukaszewski, a crisis communications expert who works with CEOs, says there are seven "corrosive" behaviors companies must guard against.

FORBES

"Use these approaches in any order or quantity--and trouble, serious reputation problems, and brand damage will continue to occur, " Lukaszewski says.

FORBES: Morgan Stanley In Crisis

Lukaszewski said it is a pervasive attitude on Wall Street.

FORBES: Morgan Stanley In Crisis