Follow the break for the epic demo, and pay special attention to the white model when the rep pulls it out -- the back was supposed to be stylized Morse code that reads "I love Friday nights, " but apparently they ran out of space, so it's now just random dots on a cover.
While I would love to see that assuming I could make sense of the code I imagine so would spammers, engineers from competing companies and hackers wanting to break into accounts.