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That clever marketing slogan, first invented in 1947 by De Beers's American advertising men and still used today, sells two dreams in one: that diamonds bring eternal love and romance, and that diamonds never lose their value.
ECONOMIST: THE DIAMOND BUSINESS
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Online websites promise avatars that will allow us to love our bodies, love our lives, and find the true romance we dream of.
FORBES: Is Technology Making You Lonely? 7 strategies for building a real social network
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It tells the peculiar love story of Benjamin and Daisy, whose romance is constantly thwarted by the fact that Benjamin's body almost never matches up with his chronological age.
NPR: In 'Benjamin Button,' A Curiously Chilly Passion
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Some employees fall in love with a co-worker and manage to have a successful office romance.
FORBES: Who's Finding Love At Work?
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The 2010 film was not only a hit with romance fans, it also sparked a real-life love story: Cyrus and Hemsworth, who met on the set, are now engaged to be married.
FORBES: Kristen Stewart and Robert Pattinson Top Our List Of Hollywood's Highest-Grossing Romantic Couples
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Hugely popular in Sweden for his romance with Lilian and known as "the prince of cars" for his love of fast vehicles, Bertil died in 1997 aged 84.
BBC: Princess Lilian of Sweden: Swansea pays tribute
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Longbourn follows a romance between a newly arrived footman and a housemaid in the Bennet household that runs parallel to the love story between Mr Darcy and Elizabeth Bennet.
BBC: Pride and Prejudice retold from servants' viewpoint