Michael Litman, head of engagement for social technology consultants 9010 Group, still needs some convincing of the power of online influence.

BBC: Business

Mr Litman backs up his concern by saying that, according to Klout, the most influential person in the world is Justin Bieber.

BBC: Business

Management and investors lost, and so did society, say Mark Frigo and Joel Litman in their book, Driven: Business Strategy, Human Actions, and the Creation of Wealth.

FORBES: Tenet One of Eleven: Ethically Maximize Wealth by Guest Blogger Peter Milan