In addition, they find that there is a non-linear impact of debt on growth beyond this turning point.

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Usage of all "non-linear" formats, such as Internet, DVDs, and video on demand, in addition to DVRs, accounts currently for one-third of mass-market TV viewing, but as much as 57% for "early adopters, " those future-defining viewers who have a greater propensity to use leading-edge products and services.

ENGADGET: Research affirms that DVR owners do indeed blaze by commercials

In addition, to show how local TV broadcasters can now offer more than just linear TV channels, LG Electronics is showing its first Android-enabled smartphone prototype equipped with Mobile Digital TV (MDTV) reception, which offers conditional access functionality for future subscription broadcasts and the capability of receiving "non-real time" data such as electronic coupons.

ENGADGET: LG's glassesless 3D Mobile DTV eyes on (update: video)