Lindstrom says he's received lots of letters from people who claim they've lost their watches or run over them by accident.

FORBES: Sultan of schlock

Lindstrom packs in the crowds by blitzing them with advertising.

FORBES: Sultan of schlock

Lindstrom claims to have been shocked by the results, noting that a full nine out of 10 recipients of the faux endorsements subsequently bought at least one of the 10 brands.

FORBES: Marketing: Threat ... or Menace?

Pianowski: He gave us three consecutive save conversions while Matt Lindstrom rested, and now it looks like Lyon is getting the ninth inning back after Lindstrom blew up on Monday night.

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"I've always been a promoter, " says Lindstrom, 56.

FORBES: Sultan of schlock

As all three of those guys will tell you if you click on the links, Lindstrom tries to assert that because an area of the brain called the insula lit up when people were using their iPhones.

FORBES: No, You Don't Love Your iPhone In That Way

This is partly because smartphones are addictive: when Martin Lindstrom, a branding guru, tried to identify the ten sounds that affect people most powerfully, he found that a vibrating phone came third, after the Intel chime and a giggling baby.

ECONOMIST: Schumpeter

Gunnar Lindstrom, who is charged with marketing Honda's alternative fuel vehicles in the U.S., believes that by 2020 six fuels will split the market: gasoline, diesel, biofuels, hydrogen, natural gas and electricity, perhaps working side by side in a single vehicle.

FORBES: Engineers Rule

Last year, retired Swedish police chief Sten Lindstrom, who led the probe into the Bofors scandal, said there was no evidence to prove that Mr Gandhi took a bribe, but that he did nothing to prevent a cover-up in the scandal.

BBC: Rajiv Gandhi