Whereas traditional car rental companies choose standard cars in the dullest colors of the rainbow, the first Zipcar was a tricked-out lime-green Volkswagen Beetle.
Due to the way the covers are formed (two different color layers, for the likes of the lime-green and orange options) they've come out in very vivid hues.
The colors mirrors a move Apple made nearly a decade ago, rolling out computers in candy-colored shades such as lime and blueberry--although Apple's PC and laptop designers are now in a minimalist phase, sticking to black, white and silver.
Better still, due to the way the covers are formed (two different color layers, for the likes of the lime-green and orange options) they've come out in very vivid hues -- the soft-finish cyan shell is this editor's personal favorite.