"They're trying to catch lightning in a bottle, " says Lee Berke, a New York-based sports media consultant.

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It was, McCain would later say, like catching lightning in a bottle.

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Or you might call it lightning in a bottle.

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Developers at Bioware are hoping to catch that same virtual lightning in a bottle with "Ultima Forever: Quest for the Avatar, " the next chapter in the search for the Avatar of Britannia.

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Lightning in a bottle, as it were.

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Well, I am here to tell you, I have not been struck by lightning: not even hit in the back of the head with a beer bottle.

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