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Sreshta and Stork had created a lighting product that was lightweight, wireless and portable.
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Folks love to complain about the problems of energy efficient bulbs the lighting is ugly, the product is ugly, they make everybody look ugly.
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Presentation extends to business as well: Have you ever walked through a museum, art gallery, or other exhibition or event and noticed the attention to the displays, stands, lighting and pedestals that highlight the product or offering?
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They are also marketing one product never entered into the competition, under wheelchair neon lighting.
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Locals have caught peeks of the final product over the past couple of months as producers tested the lighting system ahead of the big debut.
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One recent Philips product, called ambilight, will even change the feel of your room lighting to suit the film you are watching.
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NXP's product solutions are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications.
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