Its honorary chairman, the head of Liberty Mutual Insurance, Bill Flynn, helped secure the first visa for Mr Adams to visit New York.

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American Land Title Association and Liberty Mutual Insurance Company.

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Nor will Kings' characters slip in plugs for the show's main sponsor, insurance giant Liberty Mutual.

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For example, Liberty Mutual, charged with selling insurance, among the most commoditized of categories, determined that pitching "responsibility" would help its brand stand out in a sea of price quotes and same-as-same-old promises.

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