The news leaked as JC Penney moved to sell women's "plus-size" Levi's on-line.
In the first two weeks, on-line sales exceeded the volume at one of the company's flagship Levi's-only stores.
To stress the sturdy, all-American image of Maytag, he encouraged his staff to decorate the room with pictures of such products as Jeeps, Coca-Cola, Levi's jeans and Harley-Davidsons.
So you can buy Lee jeans at jcpenney.com and Calvins at macy.com -- but to buy Levi's from these retailers you must visit their real-world stores.
Levi's full-length debut, it finds a sweet spot between disjointed pop and busker garage.
Levi Watson - Watson's son - and Michael Smith, two other passengers in the car, were also hurt.
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Two other passengers in the car - Watson's 18-year-old son Levi and 17-year-old Michael Smith - were also injured in the crash.
Levi's is marketing low-cut jeans for dudes who want to look hip--and de-emphasize their love handles.
In December Show Media developed an eye-catching three-dimensional display for Levi's jeans.
As it dawned on the company that the Web might offer a new sales channel, the sales staff was telling big retail chains they weren't to sell Levi's or Dockers on-line themselves.
The project accelerated late last year after Gordon Shank, then president of Levi's Americas unit and now Levi's chief marketing officer, visited a customer-service center and heard the frustration firsthand.
It launched on-line stores for its Levi's and Dockers brands, stocking more than 120 items in 3, 000 variations.
Vicinity is planning to use its database of more than 4m physical businesses, which already helps web surfers find the nearest Levi's store or FedEx drop-off point, to allow retailers to transmit discount coupons to the cellphone of a consumer who happens to walk by and lure her into the store.
But then several chains--among them JC Penney's Internet group and sales force--repeatedly tried to persuade Levi to change its mind.
At first, they went along with Levi's prohibition about selling its products on-line.
We wanted Levi to shout-sing "Reach Outs"'s lyrics as a shout-out to Dylan.
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By January he had sold Levi's brass on a test of on-line sales in Canada, and in 60 days the virtual store was open for business.
Spend more than a few hours in any Levi office and it becomes obvious that all Mr Haas's mission statements, philanthropy and so on are not just add-ons, but the core of Levi's identity.
Ms. Rowley made the most of her impassioned farewell, tenor Dinyar Vania was less imposing as the ill-fated Roberto, and Levi Hernandez was sturdy as Anna's father.
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Last year's top five picks--LSU quarterback JaMarcus Russell, Georgia Tech receiver Calvin Johnson, Wisconsin tackle Joe Thomas, Clemson defensive end Gaines Adams and Penn State tackle Levi Brown--took just under a third of last year's rookie money, while the top 10 picks accounted for half.
But going on-line is a lot harder than it looks, and Levi's struggle offers lessons for all marketers pondering a foray into cyberspace.
Max Hill, the association's chairman-elect, points to the sentencing of Levi Bellfield convicted in June for the murder of Milly Dowler, the girl whose phone was at the centre of the hacking scandal as an example of what could be broadcast.
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The company said the reception has been warm to the 10 mini-shops that it rolled out last fall, including those for Levi's brand and Penney's new JCP line of casual clothes.
Levi's U.S. sales force didn't hear of the on-line invasion until a month before the launch.
Levi s Red Wire DLX iPod Jeans have a pocket specifically designed to hold an iPod (with built-in docking station) and another to hold a retractable headset.
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