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You see, Toumaniantz met the girl of his dreams, Lesya, in an Internet chat room.
CNN: Apparently This Matters: Face tattoos
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"It's a symbol of our eternal devotion, " Britain's The Sun tabloid quoted Lesya as saying.
CNN: Apparently This Matters: Face tattoos
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Lesya Lysyj, Chief Marketing Officer of Heineken USA is also stressing consumer engagement via compelling content.
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British number two Katie O'Brien is already in the second round of qualifying after beating Ukrainian Lesya Tsurenko on Tuesday.
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But in this latest popular story from Moscow, Lesya still seems more than happy with her new face full of ink.
CNN: Apparently This Matters: Face tattoos
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However, what makes this all really fun is that within 24 hours of meeting, Toumaniantz had, with consent, tattooed an alternate spelling of his first name over Lesya's face.
CNN: Apparently This Matters: Face tattoos