All dyes in the studio, which is operated by Jose Lema and his parents, are natural.
BBC: Otavalo: The land of Andean artistry
"Previously, we did all our profiling via manual online searches, and only VIPs and guests paying a certain rate were researched, " Lema says.
CNN: What your hotel knows about you
As Lema sees it, guests are looking not only for great amenities but also for "connection" -- with a staff that can intuit their tastes and desires, including unspoken ones.
Contaminar lo menos posible era mi lema.
BBC: Protestas contra el cambio clim��tico en Londres
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