This yearly convention is a gathering of Lego brick aficionados from all over the country.
FORBES: Got Engineers, America? Have Your Kids Study Lego Bricks in School!
The robots are controlled by an 8-bit Hitachi processor embedded in an oversized Lego brick called the RCX.
FORBES: Odd creatures
That means that every single Lego brick ever made renders the Lego snap when it joins seamlessly with another Lego brick.
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Its goal is nothing short of inspiring future generations of engineers in the United States, one Lego brick at a time.
Although still small compared to the core brick business, Lego licensing is exploding, with sales up 55% in 1997.
FORBES: Primary colors
On June 1st, Lego is launching the Master Builder Academy, a three year program that will train you in the ways of a brick building Jedi.
FORBES: Master The Brick With Lego Master Builder Academy
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