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So... hyperbole aside, the FX30 is thin and features a 3.6x LEICA DC VARIO-ELMARIT optical zoom lens, 7.2 megapixel CCD, Mega OIS optical image stabilization, Venus Engine III image-processing for shooting at ISO 1250, and a 2.5-inch 207k pixel LCD (the L74 throws down 230k pixels) with "Power LCD" to boost brightness by 40% (at the expense of battery life) when outdoors.
ENGADGET: Panasonic's DMC-FX30 wide-angle 7.2 megapixel shooter: not quite the world's slimmest
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The new LCD technology also improves the light transmittal of pixels, rendering brightness with an added benefit of lower battery drain.
FORBES: Apple's New iPhone Could Be Tall, Thin And Beautiful
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With Live Image Control, real time adjustments to motion control, brightness control, Active D-Lighting and background focus are seen on the LCD screen or the electronic viewfinder prior to capture to help ensure the user's creative vision is fulfilled.
ENGADGET: Nikon 1 V2 unveiled: 14.2 megapixel ILC shoots 15fps stills for $899.95 in November