The lawn was a weave of waist-high weeds and fallen limbs punctuated by the otherworldly pink domes of thistle blooms, and rising beyond was a mildewed temple.

NEWYORKER: Idols

The bottom line is: without consistent and continued effort, the lawn will never sprout, it can die or it can get overgrown with weeds.

FORBES: Nurture Your Network

's Concern brand is one of two dozen companies offering an alternative to Turf Builder in a lawn fertilizer weed-control product that is derived from corn (but kills weeds like crabgrass only as they germinate).

FORBES: Magazine Article