He's still way too unfocused, opines Allen Adamson, managing director of brand identity consultancy Landor Associates.
Landor Associates, a New York firm that specializes in corporate branding, consulted with Citi on the brand change.
"I don't think Nemo can sell beer, " said Allen Adamson, a managing director at WPP PLC's Landor.
Allen Adamson is managing director of the New York office of Landor Associates, a brand consulting and design firm.
Allen Adamson is managing director of the New York office of Landor Associates, a brand consultancy and design firm.
Allen Adamson, managing director of New York brand consultancy Landor Associates, notes that having employees speak on behalf of companies can be a good move.
In fact, Landor, the company for which I work, is involved in designing uniquely distinctive product structures to help differentiate brands in the marketplace.
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"I'm not sure how much the name matters, " says Landor's Adamson.
"'Been around a long time' used to be the most important thing you could say about a product, " says Allen Adamson, a corporate-identity consultant at Landor Associates.
For those of you who may not know, or remember, a bunch of folks from Landor and I were among the first to join this mad conversation.
"Naming is getting more and more complicated because everything you do is global, " says Allen Adamson, the managing director of brand consulting firm Landor Associates in New York.
In other words, they have a clear-cut purpose, a branding dynamic more and more branding professionals, we at Landor included, have identified as being paramount to long-term brand success.
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Mrs Tabasim, who worked at a nursing home in Erdington, was killed when a car collided with her Ford Fiesta in Landor Street in Birmingham just before 14:00 GMT.
"The first rule of thumb is to fix what you've got, " says Allen Adamson, managing director of the New York office of Landor Associates, a brand consultancy and design firm.
Allen Adamson, managing director of branding firm Landor Associates in New York, said the ad signals that Nike believes it is time Woods who in addition to his new No. 1 ranking is now in a much-touted relationship with Olympic ski champion Lindsey Vonn is back in the spotlight.
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