He also specifically highlighted his opponent's last two defeats, to Lamon Brewster in 2004 and Corrie Sanders a year earlier, to show what a positive approach can achieve.

BBC: Haye targets 'B-level' Klitschko

By cutting out several layers of middlemen, "This has the potential to lift Indian farming from the 19th century to the 21st, " says Dutchman Lamon Rutten, MCX's joint managing director.

FORBES: Magazine Article

Between the two of them, the list of the people they successfully fought includes Lennox Lewis, Danny Williams, Corrie Sanders, Chris Areola, Sultan Ibragimov, Calvin Brock, Lamon Brewster, and Samuel Peter.

FORBES: Is Politics the New Boxing?