They've bought cheap "Virtual Analog" digital synths like Korg's incredibly popular (and endlessly complained-about) MicroKorg.

ENGADGET: Music Thing: Modern Analog Synths

We really wanted to give you a proper demo of the Volca series, but Korg apparently had other ideas.

ENGADGET: Korg announces Volca analog synth series, we go eyes-on

Volca Bass also has a three oscillator configuration, and takes some inspiration from Korg's Electribe range in the form of its step-sequencer.

ENGADGET: Korg announces Volca analog synth series, we go eyes-on

So it comes as no surprise that Korg might keep reinventing them.

ENGADGET: Korg announces Volca analog synth series, we go eyes-on

Fear not, as Korg has provided a juicy demo video of its own, that should satisfy your urge to hear what they sound like.

ENGADGET: Korg announces Volca analog synth series, we go eyes-on

First things first, these are unmistakably Korg.

ENGADGET: Korg announces Volca analog synth series, we go eyes-on

The "MIDI Makes Music" campaign, sponsored by a coalition of leading industry companies and organizations including, Roland, Yamaha, Gibson, Fishman, Dave Smith Instruments, Korg, Dream, Mediamation, NAMM, AES, Keyboard Magazine, Electronic Musician Magazine and Robertson Communications, is designed to educate consumers about the benefits of MIDI technology.

ENGADGET: MIDI turns 30, gets year-long birthday bash from daddy Alt