These activities include web lead forms on the corp site and key landing pages, pay-per-click (PPC) programs, organic search strategies and email campaigns that leverage keywords that lead to specific landing pages.
Matias says it spent more than two years working on a new type of key switch -- a modified ALPS switch it's dubbed Quiet Click -- and it has indeed come up with something unique.
Another key factor in improving investor sentiment is the fact that the recent declines average cost-per-click seem to be slowing, and overall CPC could be stabilizing.