But it has recruited Kenneth Cooper, a 71-year-old Dallas physician and long-forgotten father of the aerobics movement as pitchman.

FORBES: Magazine Article

But it has recruited Kenneth Cooper, a 71-year-old Dallas, Texas physician and one of the fathers of the aerobics movement, as pitchman.

FORBES: Pepsi's New Challenge

In 1968, when Kenneth Cooper, an American doctor, introduced the concept of aerobics, jogging was considered an aberration and weight-lifting better left to the beaches of southern California.

ECONOMIST: American medicine

Yet by all accounts, dosage is no less relevant to exercise than to any other medical treatment, and for years the endurance-athletics movement has prompted words of caution from none other than Kenneth Cooper, the Dallas physician widely credited with launching the aerobics movement nearly half a century ago.

WSJ: Endurance Sports: Studies on Older Endurance Athletes Suggest the Fittest Reap Few Health Benefits