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Dubbed SKiP, the service relies on Osaifu-Keitai (literally "wallet mobile") technology developed by comms giant NTT.
BBC: Near field communication transforms travel in Japan
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With GPS in mobiles as standard, years ahead of the UK, the keitai has also evolved into a seriously useful navigation tool here.
BBC: Near field communication transforms travel in Japan
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Keitai shosetsu sites boast billions of monthly users while publishers sell millions of copies of cellular stories taken from phones and turned into paperback.
CNN: Cell phone stories writing new chapter in print publishing
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Since it emerged in Japan nearly a decade ago, the cell phone novel, or keitai shosetsu, has moved from a little-known subgenre to a mainstream literary phenomenon.
CNN: Cell phone stories writing new chapter in print publishing
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As per typical Japanese mobile phone, the usual NFC (with Osaifu-Keitai mobile wallet), 1seg TV tuner and infrared are also packed inside the 9.7mm-thick, 147g-heavy waterproof (IPX5 and IPX7) and dustproof (IP5X) body.
ENGADGET: HTC-made au Infobar A02 launches in Japan, wraps unique Android UI in trippy body