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Now, fashion model Kathy Ireland is trying such branding with modestly priced single-family homes.
FORBES
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For every Kathy Ireland, there is an Elsa Benitez or a Yamila Diaz-Rahi, each of whom appeared on the cover twice.
FORBES: Will A Second Sports Illustrated Cover Put Kate Upton In The Ranks Of Modelling Elites?
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Most recently, it was Bill Gates, the philanthropist, Jacqueline Novogratz, the social entrepreneur, and Kathy Ireland, the swimsuit icon turned licensing supermogul.
FORBES: From Jay-Z to Sheldon Adelson: Our Covers, Our Message
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Model Kathy Ireland is probably the best example of that.
FORBES: Will A Second Sports Illustrated Cover Put Kate Upton In The Ranks Of Modelling Elites?
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And even when her House of Taylor jewelry line with Kathy Ireland went belly up, Taylor still walked away richer for the guaranteed licensing fees.
FORBES: Elizabeth Taylor: Rich In Many Ways
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Bravo to Kathy Ireland for respecting her customers.
FORBES: Kathy Ireland: A Brilliant Message In Knowing Your Customer
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Forbes cover girl Kathy Ireland may have earned her celebrity as a glamorous supermodel but her success in business is a tribute the very unglamorous life of busy moms and a laser focus on knowing this customer.
FORBES: Kathy Ireland: A Brilliant Message In Knowing Your Customer
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One of the most successful model-turned-entrepreneurs is Kathy Ireland, whose face and figure sent millions of men's hearts fluttering during the ten years she appeared in every issue of Sports Illustrated's annual swimsuit edition between 1984 and 1994.
FORBES: Magazine Article
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Four women have been the cover model three times, including February 2012 FORBES cover subject Kathy Ireland, who appeared in the swimsuit issue for 13 straight years, and whose 1989 cover is still the best-selling issue to date.
FORBES: Kate Upton on the Cover of Sports Illustrated Swimsuit Issue for Second Consecutive Year
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Starting with Cheryl Tiegs in the 1970s, and then followed by Christie Brinkley, Elle Macpherson, and Kathy Ireland, dozens of companies ranging from the beauty, auto, and clothing industries have seen their profiles enhanced by hitching their wagons to a select group of stunning women.
FORBES: The Economics of SI's Swimsuit Models: Where Bikinis and Business Align