And to achieve that longevity, Wijk has already set Kanon in a new path.
FORBES: Kanon Vodka's 21st Century Branding: Environmentally Conscious With A Taste For Partying
Kanon is a new, organic vodka produced in Sweden at the Gripsholm Distillery, founded back in 1580.
Kanon has already organized after parties at Coachella and a plethora of New York Fashion Week (NYFW) events.
What stands out about Kanon, though, is its impressively quick induction into the cool world of fashion and nightlife.
Paul Attanasio's script was adapted from an estimable novel by Joseph Kanon.
WSJ: Film Review
In an oligopolistic market where new competitors look for ways to standout, Kanon Vodka is targeting the so-called 21-century consumer: environmentally conscious with a taste for partying.
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