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Its combination of unusual flavor combinations of tea and juice, along with quirky advertising, was a hit with consumers.
WSJ: Snapple co-founder Leonard Marsh dies at 80
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Schoener ferments the juice right along with the grape skins for three weeks, extracting every last flavor out of them--pleasant and harsh alike--then ages the fermented juice in new oak barrels for 10 months.
FORBES: Ten Independence Day Wines
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PepsiCo Inc. is rolling out a new drink called Kickstart this month that has Mountain Dew flavor but is made with 5 percent juice and Vitamins B and C, along with an extra jolt of caffeine.
NPR: Mountain Dew Introduces A Breakfast Drink
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Cooked on the grill and seasoned with lime juice and oregano, the meat acquires a rich smoky flavor that's quite different from that of the oven-roasted variety.
NPR: Recipes: 'Big Sky Cooking'
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Consider a tasting where drinkers sample a beer with a particular characteristic (flavor from German hops, hop bitterness, smoked malt, amount of cherry juice, the options are endless) and rate the intensity of that characteristic.
FORBES: Beer On Trial: You Be The Jury