For instance, a review of the "partner categories" tool by The Wall Street Journal found that categories often apply to tens of millions of people for instance, there are some 20 million U.S. users who are heavy juice buyers on the social network.

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In fact, in addition to its win, the Journal was also a finalist in four other categories: feature writing, explanatory reporting, national reporting and international reporting.

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In opinion writing categories, Bret Stephens of The Wall Street Journal received the commentary award for columns on American foreign policy and domestic politics.

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The Wall Street Journal this week awarded its 2005 Technology Innovation Awards, recognizing innovative technologies from around the world in categories including biotechnology, software, security, energy and the environment, among others.

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