But the Chantix story does suggest a solution to Pfizer's larger problems: Clone Jotham Coe.

FORBES: Tobacco-Free

Jotham Coe was originally assigned to Pfizer's antismoking project in 1995 to find new raw materials for other chemists.

FORBES: Tobacco-Free

Jotham Coe was a 25-year-old graduate student when he decided to quit smoking.

FORBES: Tobacco-Free