But the Chantix story does suggest a solution to Pfizer's larger problems: Clone Jotham Coe.
FORBES: Tobacco-Free
Jotham Coe was originally assigned to Pfizer's antismoking project in 1995 to find new raw materials for other chemists.
Jotham Coe was a 25-year-old graduate student when he decided to quit smoking.
Jotham Annan, a black actor cast as Horatio, has just graduated from drama school and oozes youthful energy, while Samantha Whittaker, playing Ophelia, is still studying for a degree.
ECONOMIST: Trevor Nunn finds a new Shakespearean star
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