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For the last 52 years, the equipment from Joe Kittinger's mission had been the reference point.
ENGADGET: Art Thompson, Red Bull Stratos' technical project director, talks circuit breakers, wind shear and biomedical data
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Baumgartner's feats bettered the marks set 50 years previously by Joe Kittinger.
BBC: Skydiver Felix Baumgartner fell faster than first thought
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"This is very serious, Joe, " he told retired US Air Force Col Joe Kittinger, whose records he was attempting to break, and who was acting as his radio link in mission control at Roswell airport.
BBC: Skydiver Felix Baumgartner breaks sound barrier
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It was the culmination of the very effective Red Bull Stratos marketing program a mission to break the 50-year-old skydiving freefall record that was conceived by Red Bull, Baumgartner and former record holder Joe Kittinger some seven years ago.
FORBES: Free Fall Helps Red Bull Market the Lifestyle
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Today also marks the culmination of Red Bull Stratos, the mission to break the freefall record cooked up back in 2005 by Red Bull, Baumgartner and Joe Kittinger, who previously held the jumping world record and who guided Baumgartner in his fall yesterday.
FORBES: Baumgartner Jump: What Red Bull Gets Out Of It