Lost in the buzz following Christie Hefner's resignation from Playboy in December was other, more important news: the appointment of Jimmy Jellinek as editorial director, making him the man in charge of saving the magazine.

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Jimmy Jellinek, the editorial director of Playboy, said Mr. Flanders could sometimes be a "terrible SOB, " but he's never seen him cross the line into unprofessional behavior, attributing the shift in company culture to the fact that the company went from being public to being backed by the "Wild West" world of private equity.

WSJ: Rebuilding Playboy: Less Smut, More Money

As editorial chief at Heavy.com, Jellinek hosted his own webcast, "The Jimmy Show, " where he urinated on a police car and sported an orange afro as he chased after rioting concert fans.

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