"Colorectal cancer screening saves lives because it detects cancer at early stages when treatment is more effective, and it also removes precancerous lesions, " said Jemal.

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Two global appliance makers have since approached Jemal, Haier's New York connection, to see if Haier will make its popular new compact chest freezer for their brands.

FORBES: The Challenge From China

"We're looking to build a brand, " says Jemal, 36.

FORBES: The Challenge From China

In an effort to restore his influence, Droukdel appointed a loyalist -- Jemal Oukacha (also known as Yahya Abou el-Hammam) -- as the overall commander of AQIM in the Sahara last autumn.

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Southern states are generally poorer than northern states, and they tend to have more residents without health insurance who may forgo the regular screening that experts recommend for people over age 50, Jemal explains.

CNN: STORY HIGHLIGHTS

Haier, a 17-year-old appliance maker based in the port city of Qingdao, crept into the U.S. market in 1994, selling just three mini-refrigerator models through a distributor named Michael Jemal, an energetic appliance entrepreneur in Great Neck, N.

FORBES: The Challenge From China