Like Samsung electric outlets at airports, Pico de GAP taco trucks, or even Jagermeister band sponsorships, brands are seeking ways to hit the whammy bar and delight consumers with their brand.
He stocked the bus with a case each of Jagermeister, Jamison Irish Whiskey and Jack Daniels a mistake, he realized, after 18 members of the group were ejected from the game for bad behavior, he says.