Figures from Nielsen BookScan show it also sold 20 times the next new entry by Jackie Collins, The Power Trip.

BBC: JK Rowling novel tops fiction chart

The Jackie Collins project also suggests Tesco is targeting an older demographic who wouldn't normally download movies from the internet--Collins' existing B-movie adaptations aren't exactly the fare that front Apple's iTunes Store.

FORBES

The movies will go straight to DVD and be sold exclusively in Tesco stores, with the first film of the venture, "Paris Connections, " based on a book by popular romance author Jackie Collins.

FORBES

"At a time when millions are reflecting on the life and legacy of Jackie Robinson, Jason Collins is a hero for our own times, " the group said.

CNN: NBA's Jason Collins comes out as gay

Collins' coach with the Celtics, Doc Rivers, drew a comparison between Monday's announcement and Jackie Robinson's role when he joined the Brooklyn Dodgers in 1947, breaking the color barrier in Major League Baseball.

NPR: 'I'm Gay': NBA Player Jason Collins Breaks Barrier