Initially the service was a minority interest, with just a handful of Ceefax-capable TVs in the UK, but itslowlystarted to gain popularity and the engineering team that developed the service was honoured with a Queen's Award for innovation.
Even allowing for the time delays and the slower circulation of money in a more slowly moving economy, it seems as though monetary shenanigans which started in 2007 should have been felt by the summer of 2012.