"When it's a secret you want to know it more, " she says, noting that she and her colleagues rarely look at the data.
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The report starts with a dramatic lead-in, "It's a secret world, much of which we can't film, " before introducing us to the Zumba phone.
So it's very difficult for them - for the government to explain in public why they're trying to keep something secret, because, you know, it's a secret.
Like the miller's daughter in the fairytale, you'll have to guess it's a secret.
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It's hardly -- and it's not a secret argument, he has that out there open for everybody to see.
"Of course once something has gone viral and it's everywhere it's no longer a secret, " says the MoD's most senior civil servant, Ursula Brennan.
But ultimately the Hacienda de San Antonio is wonderful because it's a secret.
You don't want to say how you voted, it's a secret vote?
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There is no way that could even be true, since the IRS abuses occurred before the election, and in any case it's a secret ballot.
And I am going to stop in Chicago to vote before this 48-hour day is done. (Applause.) I can't tell you who I'm voting for. (Laughter.) It's a secret ballot.
While New York-Presbyterian did fail to notify the police there had been a shooting injury, hospitals are trained to guard patient privacy like it's a state secret.
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Particularly for those of us who have waited for our loved ones to return from a combat zone, it's like joining a secret society when you encounter another member of that society, not much needs to be said.
It's not a secret that they are there, and I think the probabilities are very high that we're going into some very dark times.
It's not a secret that the crown prince, who is in his early 80s, is poorly and is believed to have had cancer treatment abroad.
It's been insane trying to keep it a secret but I'm really looking forward to seeing the look on my mum's face.
It's an open secret that it has a stake in Nabil Bank, a domestic private.
It's hardly been a secret that Apple's Jony Ive is exploring some more radical changes to iOS since taking the design reins for software in addition to hardware, but Bloomberg is now reporting some new details that paint a better picture of just what's going on in the lead-up to iOS 7.
It's never been a secret that pro-level wireless audio manufacturers are nervous about the Wireless Innovation Alliance's whitespace internet plans, but now that Google's taken the fight to the people directly, various equipment makers are starting to air their concerns publicly -- and with millions of dollars in gear and people's livelihoods on the line, they aren't being shy about it.
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Yes, he should have his wife reach out to women voters and try to connect as a campaign secret weapon, but it's a mistake for the campaign to suggest that Ann Romney is the one he relies on for economic advice.
It's a very poorly kept secret that Intel is looking to bust in the pay-TV business.
It's no secret that a major reason carmakers are turning to outsourcing is to bypass union labor.
In a city that sees 48.8 million visitors each year, the best way to claim a corner of one's own may be to hide it behind a secret phone booth, underneath a pizza stand, beyond the kitchen, on the other side of the wine cellar or in a train car.
It's no secret there is a tendency in Washington to spend our time pointing fingers at one another.
It's no secret Rove is both a staunch Republican and a John McCain supporter.
"It's no secret that Africa represents a massively untapped market, " says Birns.
It's no secret that people spend a lot of time on Instagram.
"It's no secret that this is a challenging time for the airline industry, especially in the United States, " said Noel Forgeard, Airbus president and chief executive officer.
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