That will help to bring the study of consciousness into a mainstream in which the non-tenured can study it without receiving funny looks from their colleagues.

ECONOMIST: Consciousness

Calling it a sport is likely to earn you funny looks from people who see it as a shady pastime that falls, on the respectability scale, somewhere south of bar darts and north of cockfighting.

FORBES: Focus

"My golf club is fantastic and in a really nice area, but whenever I've visited the suburbs, where it's less cosmopolitan, I've been given funny little looks, " he said.

BBC: Spoony in a different swing