Because it is more than just putting stuff together, it's thinking with your body and your mind.
Which is why it is more than just privacy that makes Mr Jordan stand out.
It is more than just creating a Facebook and a Twitter page.
And with good reason, because it is more than just one meal.
And frankly, it's in radio shows like this who are opening themselves up to ideas that sports, it is more than just a game.
As President Obama and Mitt Romney are now both benefiting directly and indirectly from super PACs, it is more than just unregulated ideologues throwing money into the system trying to advance their interests.
It is more than just old school PR.
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And it is about more than just firing the miscreants and fining the banks.
However, the degree of aggression and dissocial acts means it is more serious than just a difficult parent-child relationship.
And although such a phone is at least a decade away from actually becoming reality, those working on the project believe it is far more than just a pipe dream.
"All these studies tell us is it is much more complicated than just trying to fix that number because that is a surrogate marker, or a predictor for the disease, not the disease itself, " says Robert Centor, a professor of internal medicine at the University of Alabama, Birmingham.
But the problem is it takes more than just throwing out a line.
It is going after more than just usage.
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Van Gogh, Matisse, Monet and Dali, just to name a few, I began to realize that although this museum is a unique landmark in the Mexican capital, it is so much more than just a home to show off his artwork.
The Open Compute Summit and the Open Compute Project it showcased is about much more than just giving Facebook and other social media giants like them a lower cost IT floor.
Marriage, as it is commonly viewed in society, is more than just a legal contract.
But Iger made it clear this is about more than just a movie.
It's heartbreaking for a true collector to learn that wine is inauthentic because it's more than just a bottle and a flavor, Koch's attorney John Hueston said.
The comeback from the global financial crisis is settling into more than just a letter: it is forming a word.
The Toshiba Bluetooth PC Card may have limited appeal until more Bluetooth devices hit the market, but it at least shows that Bluetooth is now more than just talk.
Call it further proof that Apple is more than just a pretty face.
If it is considered that executives need more than just stock to encourage them to focus on long-term strategy, include stock options in the package.
But there is more to it than just flavor.
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The rest of it from the beach forward was out--that was the old bank building and it actually withstood more than it--now just the vault is left, and it's just unbelievable.
Pakistan has also tried to demonstrate how important it is to America in more practical ways than just its diplomatic sulk.
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