It is far deeper than that considering all the other gay teen suicides across the country.

FORBES: Connect

To both Mr Johnson and Mr Khalid, the fact that hostilities have outlasted colonialism as well as the cold war, not to mention many regional reconfigurations, is proof that it has deeper roots than this season's political and economic flashpoints.

ECONOMIST: Sudan

And it is built on a sturdy foundation because it reminds us of deeper truths, namely that there is more that unites us than divides us as Americans.

CNN: How gay rights went mainstream

Although derided as an amiable dunce by his enemies, it is clear from recent research that his knowledge and intellect were far deeper than they imagined.

NPR: Looking at President Bush, Seeing an 'Impostor'

The government is concentrating on housing, homelessness and truancy but it acknowledges that the problem goes rather deeper than that.

ECONOMIST: Tony Blair��s big idea

This notion of a conscious approach to value creation is built on the fundamental premise that every business performs better when it has a deeper purpose than short-term profit maximization and recognizes its responsibility to all of its stakeholders, not just its shareholders.

FORBES: How Restaurant Visionary Ron Shaich is Tackling America's Hunger Crisis

Bottom line, the emotional connection with a personal brand is so much deeper and so much stronger than that of any product or service, because it connects on a human level.

FORBES: Why Lance Armstrong's Brand Is Beyond Repair