"It's not rocket science, but it has to be done right, " Mr. Koslow said.

WSJ: Texting While Flying: Help for Pilots

"It's not rocket science, it's just storytelling, " and so he makes it appear.

WSJ: Woody Allen: A Documentary on PBS; Knights of Mayhem on National Geographic: Television Reviews by Nancy deWolf Smith

It's not rocket science, Schoonewagen adds, and it doesn't cost them a thing.

CNN: What your hotel knows about you

And it's not rocket science to fix them.

FORBES: The World's Most Polluted Places

"It's not rocket science, " said Pettit, from NRDC.

CNN: China needs smog-free air in a can

Mr. FRIEDMAN: It's not rocket science.

NPR: States Push Automakers on Fuel Efficiency

It's not rocket science (or, as one Twitter user recently suggested as a replacement for that phrase, " it's not corporate income-tax law"), but it will take a huge amount of political will in the United States and elsewhere to make substantive changes.

CNN: Don't feed the (polar) bears

Regardless of what option they choose, a label should create its own digital files (WAV files that can be converted into other formats) and its own meta data -- it's not rocket science and a label knows its own content better than any third party.

CNN: Distributing music independently online

It's not rocket science.

WSJ: Zdenek Zeman: The Return of Soccer's Jedi