But, fun as it is to choose gifts from a catalogue to send to online buddies, what happens when you want to send something more specific?

BBC: Real life postage that just needs your e-mail address

Lala's current business model, which has changed almost as many times as Michael Jackson's nose, is to let you play a track once for free and then choose either to pay 10 cents for it as an unlimited-use Web song that lives online, or buy it as an MP3 download for 89 cents.

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