Some people applaud Chrysler for thinking outside the box, and trying to introduce style into a stodgy segment.

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Symbols indicating content suitable for over-15s or 18s have recently been doubled in size, and the gaming industry decided voluntarily to introduce written warnings of adult content on the game box.

BBC: Campaigners say school bullies leave long-lasting scars

Could it introduce downloading to a broader base of older music fans, much the way early CD box sets by Bob Dylan and Bruce Springsteen persuaded consumers in the mid-'80s to try the CD format?

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Only in the world of personal computers could a company like Apple, essentially a has-been reduced to a miniscule market share, introduce a throwback model distinguished only by a differently colored plastic box, and have it treated by the media as if it was a history-making event.

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