William was one of the three founders of the international advertising agency Doyle Dane Bernbach (DDB).
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This story in Advertising Age about how one agency plans to attract notice at the next Cannes Lions International Advertising Festival of creativity is unusual.
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And international ratings agency Fitch predicted that more newspapers would close amid dwindling advertising revenues.
BBC: Closure looms for London paper
The commercial helped put the young agency on the map: It won top honors at the prestigious Cannes International Advertising Film Festival.
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