To make this a fair valuation (and to take into account MSNBC's worth) we estimated Microsoft Interactive media group at a 100% premium to the combined market valuations of C!

FORBES: Empire of pieces

According to the Interactive Media in Retail Group, it's expected to make up around 15% of all online sales by the end of the year.

BBC: Tesco try out virtual grocery shopping at Gatwick Airport

Sesame Workshop last year integrated its digital media group into its TV production, so that digital and interactive elements are considered from the start of an idea.

NPR: 'Sesame Street' Nears 1 Billion Views On YouTube

One of his recommendations is Jonathan Miller, a former chief executive at AOL who is now a partner at Velocity Interactive Group, a Los Angeles-based firm that invests in digital media properties.

FORBES: Magazine Article

Scott Brown, marketing manager for Cisco's Media Solutions Group, says the goal is to create an "interactive, personalized, community-based entertainment experience" for people--and an easily administered system to help media companies deliver content.

FORBES: Magazine Article