In the end Enter the Matrix feels more like an interactive movie than an action game.

BBC: Screenshot from Enter the Matrix

As Jim notes, the difficulty in conveying powerful emotional stories in video games is largely because the medium is new, interactive, and often focused on action, adventure, and other player challenges.

FORBES: We Don't Need Photorealism To Convey Human Emotion In Video Games

From "Die Hard Trilogy" to "Batman Forever" to the many games based on "Star Wars, " the formula might seem like a no-brainer -- if a movie earns millions at the box office, why not extend the marketing plan from action figures and posters to something interactive, like a video game?

CNN: Lights, Camera, Interaction!

The action plan will also target working adults, through schemes such as the development of interactive tools which can help employees keep track of what they eat and what calories they burn.

BBC: Extra ?40m to deal with obesity