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The old way was a system of record, the new way is a system of engagement, and their integration creates value.
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My POV: While not the answer (yet) for every question, engineered systems give strategic CIOs considerable latitude to devote more people and energy toward innovative customer-facing initiatives, and simultaneously alleviate the need for CIOs to pour so many budget dollars into low-value integration work that generates little or no competitive advantage.
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Rather than continuing to spend energy and investment on raw technology development, it created a program building on the innovations of others, providing then the true value add of integration, design and branding that has made each product extension a success.
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Ning is adding value with reporting capabilities and the seamless integration of payments into the sites, Rosenthal says.
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In general, I love the way the integration of music and digital has developed, with both sides offering value and insight to the other.
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We would value the opportunity to further discuss with you how to optimize the integration of our respective businesses to create a leading global technology company with exceptional display and search advertising capabilities.
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The broader value comes from combing work on a common infrastructure, data standards and integration of the data.
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Global integration requires new thinking about trade statistics, which should be reported on a constituent value-added basis, if at all.
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But whether the deal provides the value the respective boards claim will soon become a matter of leadership: How the integration is conceived and led.
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Even if you are not a senior manager, or a member of the integration team, you can raise the question of whether your acquisition is creating complexity or building value.
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